Jakarta -
Indonesian Food

On July 12 we held a breakfast and a film screening to explore Indonesian’s everyday obsession with food and how this plays out in the need to say something about self, the need for connection socially and with the past, and how this taps into our desire for experience and discovery against the back drop of culture.

Discussions with clients centred around multi-sensory food experiences, food trends, emotions and personalities associated with certain foods, as well as the symbolism and Indonesian philosophy that surrounds food occasions and life and death.

Joined by an expert food blogger and insight consultant we heard various points of view and ended the morning with a fun food personality quiz.


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