Quantum conducted a Masters’ class in Human Centred Design (HCD) with the students from NTU’s Master of Science in Marketing & Consumer Insight Programme. We spoke to them about the HCD approach to problem solving through lateral thinking and the lens of the human perspective.
The Bangalore team attended TRENDWATCHING 2020, to listen to world-class speakers deliver an expertly curated, big-picture view of the customer landscape and look at actionable innovation opportunities and lessons on how to navigate change.
Singapore held their third Quantum Perspectives event on 7 November, “What can science tell us about happiness?”
Suning is a leading online-to-offline (O2O) smart retail company in China. On Oct. 19, the 6th Suning user experience conference was held in Suning Nanjing headquarters with a focus on ‘retail’, ‘context’, ‘intelligent’ and ‘future’.
Quantum Sri Lanka conducted Chapter 2 of our Masterclass Series on 15th October 2019.
On the evening of September 4, we held a casual session to explore recent food trends among Bangladeshi youth and know their views and experiences on the role of food in their lives today.
Three Associates in the Delhi Hive, Kavya Narain, Puruvi Baraya, and Rishika Basu Majumdar are working with Aftab Kaushik, for Mission Paani on a pro-bono project.
This August Arindam Som, Insights and Analytics Lead at Glaxosmithkline, spoke to the Quantum India team on the upcoming ventures for GSK, focusing on the importance of instinct, extensive primary research, strategic gauging of target audiences and finally, good storytelling.
With the new 10-storey Jewel being completed at Changi Airport by world-renowned Moshe Safdie, this sparked conversations at our second QP event around urban planning and how cities reflect the dreams and aspirations of each generation’s leaders and inhabitants.
Every year the Bangladesh team arrange an award ceremony and dinner for the Best Field Supervisor.
Subhransu Rout, the CMI Head of Bharti Airtel Ltd visited the Delhi Hive recently for an interactive talk on the future of Marketing Research and the urgent need for research agencies to adapt themselves to digital methods.
We think its always important to get away from the office and the business so we can think about how to expand and innovate.
Dr. K conducted an internal training session on Archetypes for the Colombo team.
As an initiative to share our expertise with clients we conducted a masterclass with Dr. K.
We like people to bring their passions to work and share the things they love to do outside of the office.
On July 12 we held a breakfast and a film screening to explore Indonesian’s everyday obsession with food and how this plays out in the need to say something about self, the need for connection socially and with the past, and how this taps into our desire for experience and discovery against the back drop of culture.
In January we invited clients to our office for an evening of film, wine and discussion on food heritage and culture.
On July 26 we hosted clients and partners for a workshop on loneliness.
Our intention for the session was to introduce the topic, with the aim to identify key ‘tribes’, their dilemmas and solve them using an industry lens.