Consumer Pulse
- Changing
perceptions
around media &
entertainment
India

This week the India Consumer Pulse explores "Changing perceptions and behaviours around media and entertainment.”

We used digital scanning to note behaviour patterns at play in the period March 2020 to May 2020. Collecting data from popular hashtags on all social media platforms such as Twitter, Instagram, TikTok and others, we have analysed and arranged them into key themes as represented in this newsletter.

Click the link here to find out more.

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