A global skincare brand needed to turn its sun and blue-light protection product into a compelling proposition for younger consumers in India’s crowded beauty market.

It had a promising product, but needed to identify the most resonant benefit, build a social-first story and validate that the idea would cut through.

Quantum applied its LAB TO LAUNCH MODEL, moving from product and consumer hypothesis to launch-ready proposition and social assets in 3 weeks.

Across 3 rapid sprints, we explored the product experience unbranded with edge consumers and KOLs (dermats, influencers, copywriters) and then co-created communication territories, claims and content, then worked with the client to refine the strongest route into consumer-validated packaging and social assets.

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