Quantum

A global technology leader sought deeper insight into app developers’ service needs, with a focus on the fast-growing mobile gaming sector.

As part of our approach - we interviewed mobile-game marketers across 10 genres and 5 markets to map the gaming lifecycle, identify our client’s strengths and gaps, and define gaming-specific service opportunities that expand their role in the development journey.

We also examined the gaming industry landscape and business context to pinpoint the root causes of service needs.

We identified 5 key principles game developers use when it comes to decision-making, across the key stages of Conceptualisation, Beta-testing, Soft Launch, and Launch at Scale.

As an outcome - we helped a Global Technology Giant identify how to capture developer investment at the earliest stages of the game development lifecycle.