A leading foods brand presented an interesting challenge to us - How can we create future-ready food prototypes that appeal across four global regions?

• We approached this by designing a sprint - with a multi-layered methodology including:
  
  
  • Assessments of food territories and opportunities against Global Food Culture Codes
  • Local food culture research to establish consumption habits and characteristics across markets
  • Trends and innovation research to identify STEEP factors and consumer expectations
  • Consumer co-design with an online consumer panel and AI-generated thought starters