Amidst the rapid circulation of trends today the central challenge remains: how can I decipher and contextualise trends for my brands, consumers, and region? And more importantly, how can I meaningfully activate them to drive impactful outcomes?
We’ve reimagined an approach to create robust innovation pathways by identifying and applying trends through a cross-synthesis of 3 key dimensions.
Find out more here.
It’s no secret that the 2020 pandemic permanently altered how people and businesses engage with the digital. People were forced to embrace a digital transition and for researchers, emerging digital research methods were pushed to the forefront. Digital ethnography has...
Establishing a strong brand positioning strategy is crucial for companies looking to capture their target consumers' attention and loyalty. A well-crafted brand positioning strategy can pave the way for exponential growth and set a brand apart from its competitors....
The robots are coming for our jobs – and not just for any job, but for one of the most desired jobs out there: influencing. The buzz around virtual influencers started back in 2016 when a Los Angeles start-up conjured Lil Miquela, a computer-generated fictional...
