Delhi - Defy &
Innovate:
Indian Market
Research

This August Arindam Som, Insights and Analytics Lead at Glaxosmithkline, spoke to the Quantum India team on the upcoming ventures for GSK, focusing on the importance of instinct, extensive primary research, strategic gauging of target audiences and finally, good storytelling.

Arindam also discussed that defying biased business hypotheses were essential in establishing new ventures. Furthermore, he communicated his conviction that modern global innovations in market research must be explored, adopted and embraced by Indian companies and market research firms in the next few years. He believes that quantitative and qualitative research will both be updated based on these innovations, and will eventually be able to gauge trends in ‘real’ time.

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